Bella's Self Love Club

BRIEF

A celebratory campaign designed to inspire teenage girls to embrace their individuality and self-worth. Launched in honor of Bella Okagbue's birthday, this initiative fostered a sense of community and empowerment, encouraging young women to unapologetically celebrate their "me-ness."


WHAT WE DID

For this project, I played a pivotal role in bringing the campaign to life, starting with the naming process. The concept was presented, and I developed a name that perfectly captured the essence of the campaign and resonated with its target audience. Beyond naming, I created the brand identity, ensuring that every element aligned with the campaign's vision and theme.

To bring the idea to fruition, I meticulously sourced items that reflected and enhanced the theme, paying close attention to detail to ensure cohesion across all touchpoints. I also oversaw the printing process, ensuring the final materials met the highest standards of quality and remained true to the brand's identity.

Additionally, I provided creative direction for the photoshoots, guiding the team to produce visuals that embodied the campaign's message. From conceptualizing the shots to executing them, I ensured that every creative element contributed to a compelling and cohesive narrative for the campaign.